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Local SEO
Local SEO is a marketing technique that involves optimizing your online presence for better visibility within the local search results. This enhanced visibility is achieved through a variety of tasks, such as:
- managing your Google Business Profile;
- developing your reputation;
- optimizing your website;
- building citations;
- monitoring your competitive search landscape;
- monitoring and exploiting changes in Google;
- local link building; and
- spam fighting.
Local Pack:
The Local Pack appears at the top of the search engine results page (SERP) for a local search. It’s usually made up of three organic results—although ads can feature here—alongside a map with pins for each ranking business.
In the image below, you can see the Local Pack above the localized organic results:
Know your SEO Score!
Localized Organic Results
The localized organic results are those that most people will be familiar with when considering Google search results. This is the list of blue links to websites that appears beneath the Local Pack for a local search:
The order of the websites featured in the localized organic results is determined by the local search algorithm, which considers ranking factors such as on-page optimization, links, and behavioral signals.
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At SeoNewIdentity Marketing, we use different pricing models based on your unique business needs and SEO requirements. Please get in touch to find out.
If you are a local business, local SEO means growth a lot to grow your business within the geographic boundaries of your target audience.
Say, you are a local SEO agency yourself but do not have the required knowledge, experience, competency, or other resources to fulfill a client's requirements yourself. You'd preferably outsource that project to another company - say us - as your white label local SEO partner.
In white label services, the local SEO reseller company outsourcing the projects to other companies retain all the branding rights.
If you operate out of a physical location, local optimization brings you in front of your customers on the internet, enhancing your visibility.
Local optimization promotes your business in local search results, while global optimization promotes it in the global search results.